Historically, ‘media’ has been seen as a cost that needs to be reduced. But in a world where ‘media’ covers such a vast range of marketing capabilities that can significantly impact a business, we believe it should be seen as a lever for growth.
From investment setting and audience construction to commerce strategy and content partnerships, we offer a broad mix of marketing services and all the tools brands need to achieve disproportionate growth.
It’s a shift in mindset. A new way of thinking about media. And a leap forward for brands.
Omni Studio sits within Omni, Omnicom Group’s leading marketing orchestration and insights platform. It unites every aspect of our business in one connected space and provides a platform where our people can collaborate in real-time and build campaigns for their clients – from research and audience building to channel selection and optimization.
Omni Studio is a gamified system that provides the ultimate competition of ideas on every client brief. It allows our teams to share briefs across the whole network and incentivizes individuals to provide great ideas. So our clients get access to 6,000 minds, not just six.
Through Omni Studio, we generate over 70,000 unique ideas per year.
