{"id":20628,"date":"2021-11-04T14:56:40","date_gmt":"2021-11-04T14:56:40","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/dominican-republic\/mark-holden-there-is-going-to-be-a-renaissance-in-creativity-in-our-industry\/"},"modified":"2021-11-04T15:15:37","modified_gmt":"2021-11-04T15:15:37","slug":"mark-holden-there-is-going-to-be-a-renaissance-in-creativity-in-our-industry","status":"publish","type":"post","link":"https:\/\/staging.phdmedia.com\/dominican-republic\/mark-holden-there-is-going-to-be-a-renaissance-in-creativity-in-our-industry\/","title":{"rendered":"Mark Holden: \u201cThere is going to be a renaissance in creativity in our industry\u201d"},"content":{"rendered":"

After revealing\u00a0that marketers spend most of their time reporting,\u00a0Mark Holden, PHD\u2019s Worldwide CSO, tells Resume magazine why it’s time to rethink marketing and where creativity fits in.<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

In a recent\u00a0study\u00a0conducted\u00a0for\u00a0its\u00a0latest book,\u00a0Shift\u00a0<\/a><\/span>| A Marketing Rethink<\/a>,\u00a0PHD revealed that\u00a0reporting is fast becoming the main function of brand marketers.\u00a0<\/span>\u00a0<\/span><\/p>\n

Per the results of the study, in which PHD and\u00a0WARC<\/a> interviewed 1,721 brand marketers around the world, there has been a 57% increase in the number of marketing organizations investing in reporting capabilities \u2013 up to 88%, compared to 51% ten years ago. <\/span><\/p>\n

Marketers also said they spend more time on planning (with 83% of organizations investing in this capability) \u2013 up 69% over the last 10 years.<\/p>\n

Additionally,\u00a0time spend planning\u00a0has increased 69% globally since 2011, while\u00a0executing\u00a0is now the\u00a0fifth most\u00a0regularly carried out task (81%).\u00a0<\/span>\u00a0<\/span><\/p>\n

But while marketing has evolved,\u00a0how might things\u00a0continue to change\u00a0in the future?\u00a0<\/span><\/p>\n

In this interview, republished from\u00a0<\/span>Resume magazine<\/span><\/a>, Mark Holden, PHD\u2019s CSO,\u00a0digs deeper into the research, examines the trends, and\u00a0explains why it\u2019s time for a creative\u00a0renaissance.\u00a0<\/span>\u00a0<\/span><\/p>\n

Click here to read the interview<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

After revealing\u00a0that marketers spend most of their time reporting,\u00a0Mark Holden, PHD\u2019s Worldwide CSO, tells Resume magazine why it’s time to rethink marketing and where creativity fits in.\u00a0 In a recent\u00a0study\u00a0conducted\u00a0for\u00a0its\u00a0latest book,\u00a0Shift\u00a0| A Marketing Rethink,\u00a0PHD revealed that\u00a0reporting is fast becoming the main function of brand marketers.\u00a0\u00a0 Per the results of the study, in which PHD and\u00a0WARC […]<\/p>\n","protected":false},"author":100154,"featured_media":20631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[721],"tags":[],"class_list":["post-20628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/posts\/20628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/users\/100154"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/comments?post=20628"}],"version-history":[{"count":0,"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/posts\/20628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/media\/20631"}],"wp:attachment":[{"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/media?parent=20628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/categories?post=20628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.phdmedia.com\/dominican-republic\/wp-json\/wp\/v2\/tags?post=20628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}